Revealed:
The overlooked factor behind CRM success
Functionality is the first thing everyone thinks of when choosing a CRM system. In fact, with an average score for importance of 8.8/10, our respondents collectively said their #1 focus was functionality.
But there’s another factor that many decision makers forget when making their choice.
Sixth on the list, but still with a high average score of 7.9/10 was ‘reputation of deployment support’, suggesting it is an important factor to consider.
And yet, deployment support can actually be one of the biggest factors for CRM success.
The difference between a good deployment and a bad one can affect your costs, the amount of time you save, and how confident you feel about reaching your goals as a business.
Our research showed that one of the key differentiators between a good and a bad deployment is the number of external parties you engage during the deployment.
