But while the goals are clear, there are a number of reasons why many businesses fail to reach them. Issues that can be avoided with some informed upfront thinking.
To get your cognitive juices flowing, Workbooks has drawn on our experiences of deploying CRM across multiple industries to create a readiness checklist.
By reading on, you’ll be able to:
Identify the key questions to ask, and what to look out for in the answers
Create the foundations of a solid business case, complete with success metrics
Assess your organization’s readiness for going into full ‘relationship’ mode