Challenge 1:

Keeping Customers Happy in the Last Mile

It’s often the trickiest part of your supply chain but the biggest opportunity to impress customers. Pull off a successful last mile and you’ll build a loyal customer base. But how do you improve your chances of success?

One of the challenges is keeping up with customer expectations. They want clear, automated updates on the status of an order, delivery times, and real-time information. With this they can effectively plan and improve relationships with their own customers.ERP and CRM helps you master every step of the last mile from material flow and labor management to customer engagement.

To deliver the best experience, you need an ERP and CRM integration that brings you:

Clear customer communications: With centralized customer data shared between an ERP and CRM you can track customers and send out clear communications from one place.Stay in the know:From the moment you capture a prospect’s interest to making the sale, invoicing, customer interaction, and delivery updates you can track every step.Real-time updates: Whether it’s information on your stock, tracking deliveries, or information on a sale, get all your data in real-time. Use that data to quickly & clearly communicate to customers about their orders.Get operations clarity: There’s the potential for lots of operational complexity for manufacturers, especially in the last mile. With ERP and CRM your teams can track each step of your supply chain. Clear, real-time data makes it easier for teams to communicate to customers if things do get delayed.Mitigate risk: Mitigate risks in the supply chain by tracking relationships and managing all contacts and transactions. Score suppliers, indicate risk and preference levels, and then connect all the parties within a chain together. All so you can see the overall risks within a certain chain and the impact of altering one or more parts of it.With lots of potential challenges and complexities in the last mile, there’s lots of opportunity for customers to feel frustrated. An ERP and CRM integration makes it much easier to keep customers in the know and to react to queries.