Challenge 2:
Meeting Lean Manufacturing Targets
While different strategies vary from company to company, the key focus is usually the same: reducing time in the production system, especially when it comes to customers response times.
ERPs are handy when it comes to reducing waste production. They help you avoid overproduction, and they can make sure you avoid bottlenecks of information during the manufacturing process. But to make sure those efficiencies flow into your customer journey – you’ll need a CRM integration.
Most manufacturers are embracing the changes that tech is bringing us in robotics and AI on the factory floor. But many are still using Excel and Outlook for simple sales and marketing tasks.
If you’re using spreadsheets to manage contacts and create sales forecasts – it's time to make a change.
You're likely missing opportunities to win business and communicate with your customers. It's easy to make mistakes like deleting records and manual calculations can take up lots of time. It’s tough for marketers to understand what motivates your customers without clear data.
When you've got all of your customer data in one place in real-time you can use it to drive your campaign success. Personalize emails by using customers’ names, share marketing information aligned to their preferences.
Automate processes like lead generation, qualification, sales processes and even customer support to save time. You can even contact customers at set milestones in the lifecycle like contact renewals and warranty to dates to offer discounts.
Track interactions, purchases, and enquiries to understand what your customers like and don't like.
Automatically assign support analysts to customer queries to make sure you’re fixing issues in the fastest possible time.
It’s easy to be consistent with a CRM. You can standardize your support, marketing and sales processes so that all customers receive top quality service.
Manufacturers often use CRM to build a knowledge bank of answers to commonly asked questions to aid agents in producing clear, consistent answers to customers.