Challenge 3:

Accessing the Right Data to Deliver a Direct-to-Consumer Strategy

Manufacturers no longer need to partner up with retailers to be successful. That’s why direct-to-consumer manufacturing is becoming a popular choice.

By cutting out intermediaries like retailers and wholesalers, manufacturers are taking a more independent approach to success. Direct-to-consumer (D2C) manufacturing means more control and more opportunities to interact with your customers.

A CRM makes D2C manufacturing simple. It supports you with all of the customer information you need to tailor your sales and marketing strategy.
If you're finding that it’s taking a long time to create a great distribution network – a CRM can help you get there.

Grow your reach

Know where to find your customer base: Understand which social media your customers are using so that you can create targeted campaigns.Talk to customers at the right time: Use information on supply and demand to forecast what your customers need and when. Use this information to drive your customer communications through your CRM.Identify sales opportunities: Use richer contact information to easily identify cross selling and upselling opportunities.Manage your money: Make sure you’re on-budget and customers are paid on time. Your ERP covers cost tracking and analysis, while your CRM helps you manage invoicing.

Boost your sales

Track customer communication: Follow all parts of a buyers’ journey to get insights into demand preferences. Track and manage leads from the moment they interact with your business.Keep quotes and orders accurate: By integrating your systems, sales teams have better visibility of costs so it’s easier to keep quotes and orders accurate. Automate complex quotation processes quickly and easily with configure-price-quote functionality.Make life easier for your sales team: Use automatic tracking and real-time reporting to see who is performing well and who need more support.Predict your success: Automate deal probability analysis to forecast the likelihood of winning an opportunity.

Offer an even better customer experience

Understand your customers: Learn more about your customers’ preferences with a 360-degree view from order preferences.Use your insights: Utilize your new understanding of your customers to create relevant content and see trends in customer behaviour.Automate your admin: Help your support teams work faster by automating case creation.With all of the data you need on your leads and customers at your fingertips, it’s easier to begin your D2C strategy. Boost customer retention and create a loyal network that relies on your services. Win new customers with personalized marketing messaging and faster responses from sales.