Revealing the Truth:

Why ERP Needs CRM in Manufacturing

There’s a common misconception that ERP software can cover everything manufacturers need. But the truth is there are likely big gaps in your data that could result in missed communications in the customer journey and sales opportunities that are falling through the cracks.

By integrating ERP and CRM you can on rely on up-to-date information for every part of the process.
You can track everything from the first time a prospect engages with you. You can forecast the right amounts of materials and deliver it with real-time updates for your customer. And you can build a customer-base that trusts your business and continues to order from you. From meetings, emails and contact details, to orders, quotes, and products purchased – it's simple to manage every step.Help your sales team succeedWith an ERP and CRM integration, the right teams can see valuable information. For example, when a customer tells their sales contact about a change of address, the salesperson will update the customer record in the CRM system, but if the ERP system isn’t automatically updated, then the next delivery will be shipped to the old address. Correcting this error is costly and time-consuming but perhaps more importantly it damages the customer’s perception of the organization.Save time on adminIt’s much easier to save time with more efficient operations when you’ve got an integration in place. No more time wasted toggling between two separate systems or contacting colleagues to ask for information.Customer information like order status and credit history are available quickly to everyone in the organization, so there is no need for employees to waste time learning two different systems. A freer flow of information between systems allows a proposal created in CRM to automatically become an order tracked in ERP, making the organization much more efficient.Gain complete visibility into customer needsStart building better, longer-lasting relationships with your customers. Deeper insights into buying habits, order history, and communications will help fuel more meaningful conversations with customers. Ultimately, you can use this data to grow your business.Avoid costly errorsWith real-time data across your entire prospect to customer journey, you can have complete confidence that your data is accurate.