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Why is CRM pricing so complicated?
CRM pricing has a reputation. Most people think it’s overly complex, hard to understand, and difficult to pin down. And in many instances, they're right. The truth is, it’s made that way by design.
Many CRM providers deliberately make pricing complicated to drive prospects into meetings because there’s a much higher chance of them making commitments face-to-face.
By sharing hundreds of different packages and add-ons and different baseline user numbers, it’s almost impossible to compare CRM providers’ prices if you’re trying to choose an alternative.
It’s a red flag if a CRM provider chooses to make the process difficult. Especially because the challenge can continue when you become a customer.
Another tactic CRM providers use is to have inconsistent terminology between your account and invoices. It makes it hard to understand basic information like how many licenses you have.
The more complicated it is, the more effort it is to work out exactly what you should be spending when renewal time comes. They hope you don’t have the time to do that and go with the higher quotes they send over.
The good news is that there are CRM providers out there that don’t follow these tactics. Ultimately, it’s better to go with a provider that wants to help build up your business and give you value for money.
So, how do you get a clear idea on price and avoid getting ripped off?
Only consider providers that make pricing clear
If you’re trying to work out the price of CRM software with a certain provider and it feels like an impossible task, take them off your list. The simple fact is – CRM pricing isn't that complicated.
Sure – you have to factor in the cost of implementation, user numbers, and which functionality you need, but there are providers out there that make it easy for you because they have a genuine interest in helping customers succeed.
This pricing calculator takes a few minutes to complete, and you can get a good idea of cost straight away.
