1: Losing prospects in the buying process
If you've got a lot of points of contact with prospects during the cycle, CRM will help you keep prospects engaged. Without one, it’s much harder to keep track of every prospect and know what’s been communicated with them.
Even if your sales cycle is relatively simple, if you’ve got more than a handful of customers, it starts getting hard to keep track of where you’re at with each one.
A CRM makes that process simple. You can track each step of your sales pipeline. And you can easily see what communications you’ve had with your prospects and when.
This makes it much easier to manage multiple customers or points of contact. And that ultimately means that you’re more likely to win those sales.
