2: A poor customer experience
The main reason most people use CRM software is to understand their audience. With that data you can adapt your strategy to give customers or prospects what they need.
But without the 360-degree customer insights you get from CRM software, it can be difficult to know what they want.
Use your CRM insights to understand what your customers are struggling with and what’s working for them on an individual level. This data helps your support teams deliver the best results, you can highlight individuals that need help more easily, and you can give them what they need faster.
