<p>CRM: The 'How to' guide to Readiness, Relationships and Results</p>
<p>A six step guide</p>
A six step guide focussing on identifying the key questions to ask when considering a CRM project
Contents
<p>WHAT'S IN THIS GUIDE?</p>
<p>STEP ONE - DEFINE YOUR OUTCOMES</p>
<p><b>STEP TWO - CLARIFY VALUE</b></p>
<p>STEP THREE - DEFINE REQUIREMENTS </p>
<p><b>STEP FOUR - EVALUATE INVESTMENT</b></p>
<p>STEP FIVE - WHAT IF YOU DO NOTHING?</p>
<p>STEP SIX - READINESS</p>
<p>Next steps?</p>
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